In 2010, Birchbox disrupted the beauty industry and changed the way consumers shopped for new products. Nine years later, the company remains one of the fastest-growing beauty and grooming retailers. In one of the most competitive sectors, Birchbox is still dominating. Hear the Birchbox Chief Customer Officer, Amanda Tolleson, on how her company welcomes change and meets consumers changing needs. Amanda sits down with OG CMO, Jim Stengel, to discuss the explosive beauty market.
On The CMO Podcast, Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.
This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.Â
Our guest for this live session will be Amanda Tolleson, Chief Customer Officer of Birchbox, a leading beauty and grooming retailer whose monthly subscription of personalized samples has redefined the way we discover and shop for new products. Join us for this intimate discussion followed by Q&A.
